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Competence and experience since 1999

2018

Innovation meets tradition is the motto of the year 2018. The well-known brands pre-wash, BLANCOL and esama are being modernised and supplemented with self-developed product innovations. The new OptiPet brand is successfully launched in the Swiss retail business.

2017

The expansion of the distribution portfolio continues apace; the expertise is increasingly strengthened with the agency for feldten, beeztees, Tierfee and LITTER KWITTER®. Modern marketing approaches facilitate diverse new listings in retail and also in specialist stores.

2016

The introduction of numerous product innovations as well as the honouring with the award for Europe’s most innovative repellent brand spurs on business. The brands CSI URINE®, pet+me®, Hund & Herrchen as well as McBrikett are launched exclusively in Switzerland by Martec.

2015

A new chapter in the history of Martec commences with the relocation to modern and open-plan office premises in the heart of the city of Zurich. New strategic focus areas are defined – the focus henceforth is on Swissness, innovation and distribution in particular.

2011

With the takeover of the company management by Nicolas Dietrich, the second generation joins the family-run business. The modernisation of the brand portfolio and of the organisation commences.

2009

For the first time, the product range comprises more than 200 products that for the most part are still developed and produced in Switzerland. In addition to its own brands, Martec is increasingly also acting as a procurement partner for the private labels of renowned retailers.

2005

Martec scores the next major coup with the acquisition of the insecticide brands Neocid, kik and HEROPIC from Reckitt Benckiser. The brands which are well-known and respected by all are given new life. Today, they are among the market leaders in Switzerland.

2001

The diversification continues – with the newly developed brands martec Household and martec Pet Care, Martec is following the current market trends. For the first time, the product portfolio has more than 100 products.

2000

The expansion of the brand portfolio commences with the acquisition of the washing powder brand esama from Unilever and the takeover of the exclusive distribution of ORPHEA® in Switzerland.

1999

Visionary and entrepreneur Marcus Dietrich acquires the well-known Swiss brands pre-wash and BLANCOL and establishes Martec Handels AG with the goal of supplying attractive niche markets in the Swiss retail and specialist store segment with its own brands and products.

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