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The brand portfolio is increased by the traditional brand Sherpa Tensing from Winterthur. Modern and individual websites are designed for the brands OptiPet, HEROPIC, pre-wash and Neocid.


Innovation meets tradition is the motto of the year 2018. The well-known brands pre-wash, BLANCOL and esama are being modernised and supplemented with self-developed product innovations. The new OptiPet brand is successfully launched in the Swiss retail business.


A new chapter in the history of Martec commences with the relocation to modern and open-plan office premises in the heart of the city of Zurich. New strategic focus areas are defined – the focus henceforth is on Swissness, innovation and distribution in particular.


With the takeover of the company management by Nicolas Dietrich, the second generation joins the family-run business. The modernisation of the brand portfolio and of the organisation commences.


For the first time, the product range comprises more than 200 products that for the most part are still developed and produced in Switzerland. In addition to its own brands, Martec is increasingly also acting as a procurement partner for the private labels of renowned retailers.


Martec scores the next major coup with the acquisition of the insecticide brands Neocid, kik and HEROPIC from Reckitt Benckiser. The brands which are well-known and respected by all are given new life. Today, they are among the market leaders in Switzerland.


The diversification continues – with the newly developed brands martec Household and martec Pet Care, Martec is following the current market trends. For the first time, the product portfolio has more than 100 products.


The expansion of the brand portfolio commences with the acquisition of the washing powder brand esama from Unilever and the takeover of the exclusive distribution of ORPHEA® in Switzerland.


Visionary and entrepreneur Marcus Dietrich acquires the well-known Swiss brands pre-wash and BLANCOL and establishes Martec Handels AG with the goal of supplying attractive niche markets in the Swiss retail and specialist store segment with its own brands and products.

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