Bluu was first launched on the Swiss market in November 2020 by Marko Vidmar and Roman Stämpfli. A washing sensation par excellence, because it couldn't be simpler or more practical. Bluu are small washing strips made of concentrated detergent, free of microplastics, colorants, optical brighteners, preservatives, bleach and animal ingredients. But 100% biodegradable, skin-friendly and space-saving. Washing has never been so wow.